CHINA & TAIWAN
Fashion is made of dramatic contrasts and this project is a balance of opposite vibes. By one side the” black area” of the shop, defined by sleek and minimalist display design - black carpet and square shapes - by the other side the ” white area” is defined by Italian marble and a diamonds’ pattern sculptural wall of ceramic tiles which has an absolute glamorous appeal.
To compensate the richness of the sculptural feature wall and to let the full attention of costumers on clothes and merchandise the design of displays, room and wall hangers is characterized by minimal lines, black color and stainless steel material.
Intent of the project is not only to create a proper interior but also to define the band identity of the company and its position in the Asian market.
Concept is defined in all its details in a few flagship stores in major cities of China and Taiwan. In addition to flagship stores around forty secondary stores repeating the same concept in a simplified way are scattered in the rest of the territory in less strategic cities.
Diamond-shape sculptural wall has been built in two different materials. First solution is to build the tiles as individual pieces in ceramic characterized by a matt texture, this solution turned out to be very beautiful but a bit expensive. Second solution is to produce 180mm wide and full height modules of solid wooden panels worked out by c.n.c machine, painted as lacquered matt finishing. Result is still quite consistent and the cost of the production resulted within the construction budget.
By using the wooden panel solution it is possible to try different graphic solutions within the theme of diamond pattern to introduce element of variations within the definition of the design concept.
Façade of the store is the architectural expression of the concept; a diamond shape tridimensional facade all in black steel in matt finish is the proper frame to introduce the design of the interior.
Designed by | Alberto Puchetti – Arboit Ltd.
Management and Construction by | Rich Honour