PESARO SOFA 2
PESARO SOFA 2

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KAOSHUN FLAGSHIP STORE
KAOSHUN FLAGSHIP STORE

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3D FEATURA WALL
3D FEATURA WALL

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CHINA & TAIWAN

pesaro

Flagship store

INTERIOR DESIGN
AND BRANDING

室内设计和品牌设计案例:
PESARO 概念店
中国及台湾

Fashion is made of dramatic contrasts and this project is a balance of opposite vibes. By one side the” black area” of the shop, defined by sleek and minimalist display design - black carpet and square shapes - by the other side the ” white area” is defined by Italian marble and a diamonds’ pattern sculptural wall of ceramic tiles which has an absolute glamorous appeal.

To compensate the richness of the sculptural feature wall and to let the full attention of costumers on clothes and merchandise the design of displays, room and wall hangers is characterized by minimal lines, black color and stainless steel material.

 

Intent of the project is not only to create a proper interior but also to define the band identity of the company and its position in the Asian market.

Concept is defined in all its details in a few flagship stores in major cities of China and Taiwan. In addition to flagship stores around forty secondary stores repeating the same concept in a simplified way are scattered in the rest of the territory in less strategic cities.

 

Diamond-shape sculptural wall has been built in two different materials. First solution is to build the tiles as individual pieces in ceramic characterized by a matt texture, this solution turned out to be very beautiful but a bit expensive. Second solution is to produce 180mm wide and full height modules of solid wooden panels worked out by c.n.c machine, painted as lacquered matt finishing.  Result is still quite consistent and the cost of the production resulted within the construction budget.

By using the wooden panel solution it is possible to try different graphic solutions within the theme of diamond pattern to introduce element of variations within the definition of the design concept.

Façade of the store is the architectural expression of the concept; a diamond shape tridimensional facade all in black steel in matt finish is the proper frame to introduce the design of the interior.  

 


​Designed by | Alberto Puchetti – Arboit Ltd.

Management and Construction by | Rich Honour

店以黑白两色划分前后两区,前面是白色网纹意大利大理石和主题墙的搭配,后面则是黑色地毯和一组线条极简的展示柜及挂捍。作为一个流行时装品牌,PESARO重视定制工艺,并使用大量鲜艳明亮的色彩。为了确保主题墙和展示的衣服的丰富视角质感达到适当的平衡,空间的色彩全部保持中性,展示架和挂捍等的设计全部从简,一概以黑色线条和不锈钢材处理。

这个项目的重点挑战是如何打造出合乎品牌理念的购物空间,并由此在消费者眼中建立清晰的品牌形象,从而确立品牌在亚洲市场上的准确定位。新的设计先套用在中国和台湾的重点城市的旗舰店内。设计经简化之后亦会逐一套用于四十多间的分店内。

品牌的特色墙分别以两种手法处理:一是,以特别定制的钻面立体瓷砖所制,手工铺设覆盖一整个墙面。这样出来的效果非常完美,但成本高昂。于是,后来修定成以CNC立体切割出180cm宽,和天花等高的特色墙模版,漆上哑白色再现场组装而成。这样的手法不但较好控制成本,亦提供了试验以其他类似的样式作特色墙花式的机会。

外墙的处理沿用一样的建筑概念,哑黑色的钻面立体墙为店内的空间提供了完美的开场。

 

以黑白两色划分前后两区,前面是白色网纹意大利大理石和主题墙的搭配,后面则是黑色地毯和一组线条极简的展示柜及挂捍。作为一个流行时装品牌,PESARO重视定制工艺,并使用大量鲜艳明亮的色彩。为了确保主题墙和展示的衣服的丰富视角质感达到适当的平衡,空间的色彩全部保持中性,展示架和挂捍等的设计全部从简,一概以黑色线条和不锈钢材处理。

这个项目的重点挑战是如何打造出合乎品牌理念的购物空间,并由此在消费者眼中建立清晰的品牌形象,从而确立品牌在亚洲市场上的准确定位。新的设计先套用在中国和台湾的重点城市的旗舰店内。设计经简化之后亦会逐一套用于四十多间的分店内。

品牌的特色墙分别以两种手法处理:一是,以特别定制的钻面立体瓷砖所制,手工铺设覆盖一整个墙面。这样出来的效果非常完美,但成本高昂。于是,后来修定成以CNC立体切割出180cm宽,和天花等高的特色墙模版,漆上哑白色再现场组装而成。这样的手法不但较好控制成本,亦提供了试验以其他类似的样式作特色墙花式的机会。

外墙的处理沿用一样的建筑概念,哑黑色的钻面立体墙为店内的空间提供了完美的开场。

空间设计 | Alberto Puchetti – Arboit Ltd.
​工程建设 | Rich Honour