



ALULA - SAUDI ARABIA - 2026
THE Aseed reserve
camping resort
INTERIOR DESIGN ARCHITECTURE
AND BRANDING
20,000 sqm camping resort in Saudi Arabia's mountains embraces desert culture open-space tourism. The branding concept combines European equestrian chic in white and orange with Arabian craftsmanship. Prefabricated tents offer air conditioning while connecting with the surroundings. Unlike the usual flashy Middle Eastern, this project focuses on timeless materials, subtle elegance, and modern design.
A lifestyle collection of furniture merges Parisian elegance with Arabian heritage in a minimalist approach. The clubhouse lounge features authentic thick-walled architectural designs typical of the Arabian desert, while refined fabrics and furniture enhance the exclusive look.
Designed by | Alberto Puchetti – Arboit Ltd.