CHINA & TAIWAN

Carrefour supermarket

INTERIOR DESIGN
AND BRANDING

Carrefour’s brand identity belongs to the previous generation of large supermarkets, very systematic and industrial looking but a new generation of supermarkets is hitting the market, they are welcome form people because they are nicely designed and focused on the quality of their products.

Rebranding Carrefour would mean to manage to communicate to the costumers about the genuineness and authenticity of their products. Theme of the rebranding is the “farm market”. It is every costumer’s dream to get fresh products directly form farmers’ hands. By using materials related to design languages of traditional farms we communicate a feeling of relax and controlled quality products.

Each department will be emphasized by using a specific materials to highlight products’ quality: for fresh food department we have mahogany, green box, canvas and rubber floor.  

 

By using materials related to design languages of traditional farms we communicate a feeling of relax and controlled quality products. Each department will be emphasized by using a specific materials to highlight products’ quality: for fresh food department we have mahogany, green box for the display  and canvas for chandeliers. Each department will be emphasized by using specific materials to highlight products’ quality: for sushi department we highlight the freshness by using “ice bricks” made of  translucent acrylic, for meat and seafood department we combined “ ice bricks” with typical breeding farm’s doors. Milk related products and bread will be emphasized by being  associated to traditional brick wall ovens and milking traditional wooden baskets.

Signage system is extremely important element to articulate the space in a clear way in order to get consumers finding what they are looking for and improve the aesthetic appearance of supermarket like Carrefour which are normally quite messy because of the huge quantity of products to put on display.


​Designed by | Alberto Puchetti – Arboit ltd.

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Arboit  Ltd - Design and Architecture

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