A0348-1 LONG LIGHT
A0348-1 LONG LIGHT

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A0348-1 LONG LIGHT
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ASIAN MARKET

johnnie walker

gold label

Branding and Packaging Design

包装和品牌设计案例:
​JOHNNIE WALKER金标包装 
​台湾及中国

Intent of this project is to go beyond a beautiful gift packaging by providing different functions within the same item: ice bucket, serving tray, containing case for the bottle and a few glasses which has the aesthetic quality to be put on display as table top.

Sense of leisure and lifestyle to lure new consumers and highlighting the brand identity of the client are also very important component of the briefing: diagonal cut between container and lid recalls typical position of J.W. label and playful and glam design creates a connection with young  high-class consumers.

Designed by | Alberto Puchetti for branding agency DEM inc.

包装一般讲究的,就是品牌形象的传达和运输上的便利。但在这个项目中,希望达到的远远不止这些。同样是一个包装,但同时提供了可以的冰桶,餐盘,以及酒樽和酒杯的收纳盒,并且足够好看到放餐桌上展示也不失体面。


除了实质的功能外,设计的另一目的是加深品牌的形象,以休闲有品味的形象吸引年轻的消费者。包装斜面切割的位置,让人联想起经典JW标的位置,玩味而略带点轻奢感,针对性地与重视物质和精神享受的年轻消费者的心态作出连系。

包装设计| Alberto Puchetti for branding agency DEM inc.