Intent of this project is to go beyond a beautiful gift packaging by providing different functions within the same item: ice bucket, serving tray, containing case for the bottle and a few glasses which has the aesthetic quality to be put on display as table top.

Sense of leisure and lifestyle to lure new consumers and highlighting the brand identity of the client are also very important component of the briefing: diagonal cut between container and lid recalls typical position of J.W. label and playful and glam design creates a connection with young  high-class consumers.

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Designed by | Alberto Puchetti for branding agency DEM inc.