Levi’s Briefed a project of a hanger specifically designed to hang jeans in the shops.
When approaching the rack it is every costumer’s necessity to find out basic information like the jean size, and the price of the jeans and the tag by the extremity of the hanger works on this purpose.
Concept of the hanger is inspired by Aborigine’s boomerang and communicates the brand identity of Levi’s recalling the spirit of uncontaminated and wild spaces as well as reproducing the full red brand ID color . Hanger in die cast Aluminum painted in polyester power, hook in Abs.
Designed by | Alberto Puchetti for branding agency DEM.inc