CHINA & TAIWAN
Reinventing the Retail Space through a branding project in China.
Monospace is a new fashion brand characterized by a very modern style. The concept of its interior reflects the free spirit of the brand by breaking retails' space standard schemes. An organic multidimensional sculpture made of steel rods unfolds through the space casting a dynamic display system and a versatile multidimensional graphic layout.
The project is a critical investigation of retail space's spatial possibilities; the “fashion playground” concept creates a different feeling. The store is not just a functional sterile space for the mere purpose of the sale but a creative and cheerful environment in which costumers are invited to play with clothes and think in a creative way. The traditional scheme of table –display-wall rail- floor rail is overcome by the design of a spatial texture made of metal wires introducing several display scenarios. The flagship store is the design blue print for many concept stores in China and Taiwan.
Design concept of the flagship store is used in all its figurative strength for every secondary stores opening up in Taiwan and China.
Expansion of the brand image is developed through the design of the stores. Monospace’s key design-feature of the three dimensional sculptural hangers made of wires is easily adaptable to fit in different spaces, because of its dynamic and organic design scheme
Designed by | Alberto Puchetti – Arboit Ltd.
Management and Construction by | Rich Honour
Pictures by | Omega Chen