Molded in high-pressure EVA. Covered in synthetic leather. Waterproof zippers.

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Most of 3C products and accessories produced in Asia have the same over-designed look. In recent years Sony has moved towards a more essential style. I tried to bring this process to  a radical step figuring out by one side a research of absolute simplicity of shape of functions on the other side putting a special care on details and unusual materials to create an appeal of fashion as far as possible from the typical stern looking functional computer bag.

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Designed by | Alberto Puchetti for branding agency DEM.inc