1
1

2
2

vaio interior 1
vaio interior 1

1
1

1/5

TAIWAN AND CHINA

vajo

computer bag

Product Design/ For SONY

Molded in high-pressure EVA. Covered in synthetic leather. Waterproof zippers.

Most of 3C products and accessories produced in Asia have the same over-designed look. In recent years Sony has moved towards a more essential style. I tried to bring this process to  a radical step figuring out by one side a research of absolute simplicity of shape of functions on the other side putting a special care on details and unusual materials to create an appeal of fashion as far as possible from the typical stern looking functional computer bag.

Designed by | Alberto Puchetti for branding agency DEM.inc