Main design feature of this project is the diamond wall made of three dimensional tiles.

As along with the flagship stores in the main cities concept stores are built as a simplified version of the main concept. The storytelling needs to be consistent with the brand image therefore the main feature wall need to be present although in a variety of graphic themes in order to surprise costumers and give each concept store a sense of individuality.

A variety of graphic solutions within the theme of diamond pattern to introduce element of variations within the definition of the design concept.

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​Designed by | Alberto Puchetti – Arboit Ltd.

Management and Construction by | Rich Honour

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