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ASIAN MARKET

casa

excelle limited edition

Branding and Packaging Design/ For BUICK

汽车内饰和品牌设计案例:
BUICK EXCELLE限定版CASA车款
​台湾

Alcatara covers  every soft surface of the interior

Anodized aluminum for metal surfaces.

Accessories in Corian.

 

The concept of this project is quite abstract: Interior of a car as a “Golden Nest”: feeling cozy and protected in a marvelous design environment, in a similar way we experience when we are inside a luxurious fashion store.

Interior design is important to all of us, even if we don’t realize we react to the quality of our surroundings. In a beautiful interior of car, we feel relaxed and protected, because the quality of materials and details warms up our sensations.

Design of the seat:  by using two colors, beige for the font and orange on the sides, chair looks much slimmer and sensual – exactly like a chase lounge, rather than just a car seat.

 

As opposite to a steady family car, I tried to design a  car that represents today's sense of fashion: extreme simplicity in design lines, refined materials and good detailing – the combination of these elements turns to be a very luxurious design work.  

Color scheme of the seats and dashboard has been decided in order to rouse warms sensations and to appeal to young consumers as opposite to the stern range of  grays or beiges of ordinary cars .

 

For the first time Corian is used as swift knob. Corian is an innovative material which gives freedom to aesthetic design.  Safe and clean, Corian is widely used for hygienic installations therefore it is perfect for being used for a shift knob: it is easy to clean, pleasant to touch, and could be engraved. Client could have initials engraved on the swift knob to personalize the interior of the car.

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Alcantara is a material widely associated to yacht industry – an exclusive idea of prestige and elegance – This fabric has been used for interior of luxurious cars in Europe and Asia for many years. “Excelle Casa” is the first car in Asian Market to use such a precious material.

Kicking board is specifically designed for this limited edition. Made in anodized aluminum it has LED lights inside to welcome the user every time the door opens. Accessories made of synthetic leather and Alcantara.

 

The project of this limited edition of “Buck Excelle” is strongly related to the world of the interiors of fashion stores both for the design concept and for the choice of precious and innovative materials. To reinforce fashion appeal a line of accessories is designed in continuity with the concept of the car: neck tie, agenda, a computer bag to fit on the back of the seat.

Designed by | Alberto Puchetti for branding agency DEM.inc

选择的布料为阿尔卡塔拉的人造麂皮布料。
所有金属面料为经阳极氧化处理的铝合金。
配件为可丽来材质制。


项目的概念颇抽象,真要说的话大致可以理解成“金色的巢穴”:在车里这个紧密的空间里,一种被包围保护的感觉,一个奢华又稳固的堡垒。还或者一家高级的服装店。


我们日常可能难以察觉,但室内设计的品质和细节处处影响我们对物处的环境的感觉。在一个精致的车内空间,我们很自然会觉得舒适和服松,因为品质承诺了安全感,温暖了我们的感观。


座椅的设计,选用了两个不同的颜色,正面为米白色,侧面为橘色。色彩的运用使得座椅看起来更纤细而优雅,比起车座,更接近一张躺椅。
与平日多见的大众车款不同,设计更贴近时装美学一些:线条上简洁明快,选材上精致而重视细节。这样的一种设计组合几乎是轻奢品的基本方程式了。设计上,否决了常见的灰色和米白色,而采用了一个更温暖活泼的色系吸引年轻用家。

变速器的把手,破天荒使用了可丽来制造。可丽来是一种新式的人造石材,美观又容易塑型,易于清洁,而手感适中,多用于讲究卫生的装置上。车主更可以按自己的喜好进行客制化,如在把手上刻上姓名缩写。
阿卡塔拉布料是其中一种最广泛被使用在游艇上的高级布料,代表品味和尊贵,在欧亚的汽车产业中亦是高级车款的专用布料。而Excelle Casa是亚洲市场中第一款使用这种布料的车款。


脚踏亦是为此项目专门所设的设计,以经过阳极氧化处理的铝合金作为材质,内藏脚踏气氛灯,在每一次用户打开车门的时候便会亮起。
这个项目是为台湾限定版的别克Excelle车款,以设计和选材紧扣时尚的生活态度为了强化商品形象,同时推出了一系列与延续同一美学概念的周边产品,领巾,日程表,可固定在车座后的电脑手提袋等。


产品设计| Alberto Puchetti for branding agency DEM inc.