This installation is part of the show room presenting to the visitors all products and services provided by Cloud DCS. This space through different multimedia installations is also celebrating the history and culture of internet as well as the study of various social phenomena associated with internet and other forms of network communication, such as online communities, online multi-playing, wearable computing, social gaming, social media, mobile apps, augmented reality and texting.
In this internet age the man has lost its sense of gravity. By being sucked up in the continuous stream of digital information the man, a modern version of Ulysses, misses a grip on reality and loose his balance floating along an endless loop of digital stream lines.
This installation is part of the show room presenting to the visitors all products and services provided by Cloud DCS. This space through different multimedia installations is also celebrating the history and culture of internet as well as the study of various social phenomena associated with internet and other forms of network communication, such as online communities, online multi-playing, wearable computing, social gaming, social media, mobile apps, augmented reality and texting.
Taking in account the name of the company , Cloud DCS, the theme of the project is about the image of a stream of clouds containing knowledge carried by winds and defining in the sky flowing layers of fading tones of blue to portray today’s digital communication. Fluidity and dynamism of clouds shaped by winds, is expressed by a layered ceiling 30 meters long sculpture to epitomize digital communications across space and highlight its immaterial and yet powerful nature. This ceiling feature is made of metal profiles painted in seven gradients of blue, covered by Barrisol’s stretch fabric back-illuminated by neon lights. The same rarefied artwork defined by the ceiling is reflected on the floor as a gigantic painting printed on the resin creating the impression of walking on the sky.
Showrooms' installations are presenting to the visitors all products and services provided by Cloud DCS. This space through different multimedia installations is also celebrating the history and culture of internet as well as the study of various social phenomena associated with internet and other forms of network communication, such as online communities, online multi-playing, wearable computing, social gaming, social media, mobile apps, augmented reality and texting. It’s a needed critical all-around investigation on nowadays digital culture including issues related to identity, privacy, and network formation.
Small installations dedicated to illustrate the development of Cloud DCS becoming over a few years one of the power player in Chinese IT industry and history of digital technology in the last twenty years and its impacts in our economic, cultural and social life.
The pure-white space inside the pavilion defines a strong contrast with the strong colors of the show room around thanks to the cuts of the architecture’s open structure. Oval aerodynamic shape suggests the idea of an object traveling along the sinuous lines of floor artworks as if transported by a windmills to bring a its content into the digital space. The product gallery takes shape of a spiral to emphasize the theme of the movement and energy as essential common feature of when digital technology fits in our reality. Floor artwork is once again highlighting the “sky walking theme” and thanks to the reflective nature of laminate glass floor it manages in achieving an incredible color resolution as well as a reflective surface to mirror the curved geometric lines of the spiral. The end of the spiral is a full surface video monitor and is dedicated to interactive screenings around the theme social networks’ cultural opportunities.
Designed by | Alberto Puchetti – Arboit Ltd.
Pictures by | Dennis Lo
考虑到云硕科技的命名和云端科技背后的概念，整个设计意念在于表达出数据盛载着资讯随着气流穿梭于空中的意象，故设计师以层层渐变的蓝色线条来象征这个流动的过程。云层的流动和动态以天花上30米长的造型装置来描绘，规模和视角上的震撼力皆展示了其无形的，能超越物质和空间界限的强大特性。天花上的造型是先以金属片勾出层层的轮廓，再在七层外框各漆上相对应的蓝色，最后裱上Barrisol灯布，并配以底层隐藏好的灯泡所营造出来的独特效果。天花上的色彩和线条也仿佛一一倒映在地上：环氧树脂地板以印刷的形式造了一张超大型的壁画，去营造出仿佛踏在云层之上的错觉。
展览厅透过不同的多媒体装置介绍网络的历史和发展。随着网络发展普及而洐生出来的多种不同技术的应用，文化和生态。如社交媒体，网络社区，线上游戏，手机程式，虚拟现实场技术等等。并从而引起和提高参观者对个人资料，隐私，以及网络保安的意识。
小型互动式多媒体装置以有趣的方式向参与者介绍品牌创建的历史，发展：过去六十多年以来，从创立到一步一步走来，如何影响了现今的经济，文化和生活习惯，并逐渐发展成为中国的网络科技发展中重要的一员。
整个空间，从建筑结构到房间设置及内建家具，皆以同一套设计语言来处理：充满流动力学感的曲线外形和一系列和品牌形象相吻合的色系。这些功能性结构夹在天花和地板上代表数据公路的彩色流线之间，恰似沿着线条穿梭大气之间高速流动长廊用来展示云硕科技研发和制造的硬盘驱动器，小型服务器以及其他互联网和相关的配件。背照式展示台配合螺旋型的半开放式上盖，打造充满动感和科技感的参观体验。地板的制作上采用了反射度高的夹层玻璃，配合高清印刷技术，把一幅巨型画作融合成整个建筑的一部份，更完满地营造出在仿似在云端漫步的奇幻体验。螺旋型绍结构的末端同时设置了一个全屏式放映屏幕，用以展示和网络文化相关的互动式影片。
空间设计 | Alberto Puchetti – Arboit Ltd.
空间摄影 | Dennis Lo