Reinventing the Retail Space through a branding project in China. 
Monospace is a new fashion brand characterized by a very modern style. The concept of its interior reflects the free spirit  of the brand by breaking retails' space standard schemes.  An organic multidimensional sculpture made of steel rods unfolds through the space casting a dynamic display system and a versatile multidimensional graphic layout.

​

The project is a critical investigation of retail space's spatial possibilities; the “fashion playground” concept creates a different feeling. The store is not just a functional sterile space for the mere purpose of the sale but a creative and cheerful environment in which costumers are invited to play with clothes and think in a creative way. The traditional scheme of table –display-wall rail- floor rail is overcome by the design of a spatial texture made of metal wires introducing several display scenarios. The flagship store is the design blue print for many concept stores in China and Taiwan​.

 

Design concept of the flagship store is used in all its figurative strength for every secondary stores opening up in Taiwan and China.

Expansion of the brand image is developed through the design of the stores. Monospace’s key design-feature of the three dimensional sculptural hangers made of wires is easily adaptable to fit in different spaces, because of its dynamic and organic design scheme

​​
​Designed by | Alberto Puchetti – Arboit Ltd.
Management and Construction by | Rich Honour
Pictures by | Omega Chen  ​

​

台湾Monospace时装品牌委托Arboit为其设计一个新的品牌形象，同时为他们的主题店铺改头换面。除了要充分地展现品牌背后信奉自由的理念，达到销售的功能之外，也希望以有趣味，有启发性的环境来鼓励消费者以更有创意的角度来思考时装，故以时装的游乐场作为概念，打破传统时装店固有的格局。

​

一连串的线条在设计师巧妙的安排下在店内纵横交错，把店面划分成不同的区域，并配合天花、地板和墙身又不至于令人觉得凌乱。这个极具可塑性的展示系统不单为店面提供了多元的使用性，同时又为品牌建立了一个鲜明且具代表性的形象。该设计获得了彭博电视和谷歌颁发的年度亚太地区最佳商用空间设计大奖。旗舰店的设计后来亦经简化之后逐一套用在中国和台湾的各个零售点上。

 

旗舰店的设计必须充分代表品牌背后的美学，而概念店则是旗舰店设计的简化版本，以便尽快把品牌形象推广至全中国和台湾。

这个项目的品牌形象建立是直接从室内视角的层面开始的，室内空间的设计概念同时作为品牌形象的蓝图，支撑起品牌视角形象的这条大梁。主要的设计元素为店内纵横交错的立体线条，它们不但担任着视角上和功能上的双重角色，同时非常容易套用于不同大小的店面。
​
空间设计 | Alberto Puchetti – Arboit Ltd.
​工程建设 | Rich Honour
空间摄影 | Omega Chen

​
​

​